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Structured Innovation

What Does This Mean For You?

Structured Innovation— helps you get through current market changes at higher value and better agility.
Structured Innovation— integrates up to C suite directions and through to production.
Structured Innovation— identifies and evokes processes that add the most value to clients - revenue, profits, expenditures .
Structured Innovation— utilizes early concept facilitation and visualization, value and feasibility analysis, brand building.

Services

Innovation Strategy

Identify unmet market needs (white space) and leverage strategy & user insights. We transform these into viable concepts during exploration, ensuring innovation that resonates with your target market.

Concept Exploration

Our strategic approach unlocks diverse, impactful concepts. We don't just generate ideas, we cultivate innovations that fuel market transformation, business growth, and ultimately, significant profit.

Refinement & Execution

We co-create! Together, we refine innovation insights into real-world solutions. We love collaborating with engineers to ensure ideas translate into feasible, game-changing products - no pie-in-the-sky concepts here.

Materials & Colors

From vision to reality! This stage brings your product to life, crafting a seamless user experience. We leverage CMF (Color, Material, Finish) experts to ensure the final design aligns with market trends and resonates with your target audience.

Renders & Visualization

Pixels take center stage! Here, we create stunning visuals: static renders, animations, or even AR/VR experiences. This allows you and your customers to virtually interact with the product before production. Refine colors, materials, and ensure it hits the mark before anything's built.

Design For Manufacturing

From dreamscape to reality (without the throwing out the laptop)! This phase pushes your engineers to new heights. We bridge the gap between stunning designs and manufacturability, finding clever solutions using familiar materials. We make the impossible, possible... and fun!

Meet the Team

Partner

Kent Solberg

With over thirty years of experience practicing industrial design within corporate, contract, consulting and teaching environments. Kent has gained a wide range of experience in design, from concept development, to brand management, through engineering integration to manufactured product. This allows him to bring innovation to companies large and small.

kent@solberg.design

(414) 759-9266

Partner

Chevis Watkinson

Chevis has worked in a diverse range of industries as a part of the development process from first thought through to production. With a focus on a user centric design approach to explore and identify consumer trends, wants, and desires, balanced with the clients needs; Chevis has helped many businesses generate meaningful solutions.

chevis@solberg.design

(262) 389-9652

Director of Strategy

Lauren Dern

A creative, results-oriented design leader with 15+ years of experience driving innovation through design thinking, user experience, and brand strategy. My expertise spans product design, service design, and end-to-end development of new concepts. I excel at leading teams, conducting research, and transforming insights into actionable strategies and solutions.

lauren@solberg.design

(815) 353-1277