Product Development Cycle
Our design process are tools that help break down large projects into smaller, easier-to handle stages and in an order that makes the most sense. It's a similar approach as in engineering, architecture, and manufacturing because it helps deliver finished solutions that our clients (and their customers) desire. Our process, when followed in order, yields amazing results and unimaginable design solutions. Please view all of our case studies for strategic insight and visual examples of this.
Our Method
Strategy:
Identify Opportunities
Ideate:
Generate Ideas
Design:
Choose Direction
Prototype and Test:
Visualize, Refine, Specify
Every project starts with fresh eyes to uncover new opportunities. We conduct scenario studies, customer interactions, and research adjacent products to explore wider contexts. Since every project has unique needs, we tailor our approach accordingly. By identifying key trends and pain points early, we ensure alignment with market demands, setting a strong foundation for success.
Innovation isn’t linear. With a defined opportunity space, we cast a wide net for ideas. Initial ideas are broad and fragmented but come together as building blocks of the final product. This is where exploration begins—examining different possibilities and refining them. Through collaboration, we balance creativity and practicality, testing concepts to find the right path forward.
We listen, explore, deconstruct, and reassemble ideas. When strong concepts emerge, we refine them into clear directions. Recognizing great ideas and executing them can be challenging, so we focus on narrowing down possibilities into the right solution. Through trial and error, we fine-tune each element to ensure the vision is complete and aligns with project goals.
Once we determine the right direction, we refine it further. The goal is to develop the right core concept—because, as they say, “you don’t want to frost the wrong cake.” With the concept solidified, we finalize aesthetics, determine implementation, and deliver precise product specifications. Every detail matters as we ensure a seamless transition from concept to final reality.