Solberg Design Process | United States

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Process

Our design process are tools that help break down large projects into smaller, easier-to handle stages and in an order that makes the most sense. It's a similar approach as in engineering, architecture, and manufacturing because it helps deliver finished solutions that our clients (and their customers) desire. Our process, when followed in order, yields amazing results and unimaginable design solutions. Please view all of our case studies for strategic insight and visual examples of this.

Approach

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Strategy:

Identify Opportunities

Each project begins with a fresh set of eyes, where we uncover new opportunities. This step involves scenario studies, guerrilla customer interaction, adjacent product research and wider contextual thinking. Every project has different needs.

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Concept:

Generate Ideas

Innovation is not a linear process. With our opportunity space defined, we cast a wide net to generate ideas. These will start out rough and fractional, coming together to form the building blocks for the DNA of
the final product. This is where the non-linear approach truly begins.

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Design:

Choose Direction

We listen, explore, deconstruct, and reassemble. When the right ideas are hatched, we grab them - it can be deceptively difficult to recognize a good idea and to know what to do with it. The bestideas get refined into directions. This narrows down good ideas to the right solution.

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Produce:

Visualize, Refine, Specify

Once we have discovered the right direction for our client, we then take the necessary steps to refine it. It is important to have the right core concept. After all, "you don't want to frost the wrong cake." We then finalize the aesthetics, implementation methods and deliver the final product specifications.

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